PLAYERZERO
PLAYERZERO
Building Ready Player Me's first consumer brand from scratch — creating PlayerZero, a cross-game avatar platform to test Web3 and gaming market opportunities while establishing marketing capabilities and consumer insights.
CONTEXT
CONTEXT
Ready Player Me had strong developer momentum with their avatar SDK powering 10M+ avatars for global clients. The Series B company decided to expand into consumer opportunities, launching their first dedicated consumer brand and Web3 strategy. With backing from a16z and other established investors, RPM wanted to explore this new market alongside their developer platform.
Ready Player Me had strong developer momentum with their avatar SDK powering 10M+ avatars for global clients. The Series B company decided to expand into consumer opportunities, launching their first dedicated consumer brand and Web3 strategy. With backing from a16z and other established investors, RPM wanted to explore this new market alongside their developer platform.
CONTEXT
Ready Player Me had strong developer momentum with their avatar SDK powering 10M+ avatars for global clients. The Series B company decided to expand into consumer opportunities, launching their first dedicated consumer brand and Web3 strategy. With backing from a16z and other established investors, RPM wanted to explore this new market alongside their developer platform.
OPPORTUNITY
OPPORTUNITY
The avatar space lacked a unified consumer brand where users could carry digital identity across platforms. RPM saw this as a major opportunity to capitalize on with the right consumer approach. My goal was to build PlayerZero as RPM's first consumer brand from the ground up — validating consumer demand while establishing new market capabilities for the company.
The avatar space lacked a unified consumer brand where users could carry digital identity across platforms. RPM saw this as a major opportunity to capitalize on with the right consumer approach. My goal was to build PlayerZero as RPM's first consumer brand from the ground up — validating consumer demand while establishing new market capabilities for the company.
OPPORTUNITY
The avatar space lacked a unified consumer brand where users could carry digital identity across platforms. RPM saw this as a major opportunity to capitalize on with the right consumer approach. My goal was to build PlayerZero as RPM's first consumer brand from the ground up — validating consumer demand while establishing new market capabilities for the company.
GROWTH PROCESS
GROWTH PROCESS
I built PlayerZero's marketing function from scratch, establishing the brand foundation and driving early traction through strategic execution:
Brand Building from Zero: Created the PlayerZero brand in collaboration with the leadership team — positioning, messaging, and visual identity — establishing it as the cornerstone of cross-game digital identity for Web3 and gaming audiences
Marketing Function & Team: Built the complete marketing team structure, bringing in contractors and freelancers to launch quickly, then scaling to full-time hires while providing training and onboarding across the team
Product Marketing & Content: Led product marketing for the avatar platform while establishing PlayerZero's social presence, managing creative teams to produce 3D videos and marketing assets for Twitter and community engagement
Go-to-Market Strategy: Developed and executed comprehensive GTM plans for collectibles launches and platform features, proving consumer willingness to pay for cross-game avatar assets
I built PlayerZero's marketing function from scratch, establishing the brand foundation and driving early traction through strategic execution:
Brand Building from Zero: Created the PlayerZero brand in collaboration with the leadership team — positioning, messaging, and visual identity — establishing it as the cornerstone of cross-game digital identity for Web3 and gaming audiences
Marketing Function & Team: Built the complete marketing team structure, bringing in contractors and freelancers to launch quickly, then scaling to full-time hires while providing training and onboarding across the team
Product Marketing & Content: Led product marketing for the avatar platform while establishing PlayerZero's social presence, managing creative teams to produce 3D videos and marketing assets for Twitter and community engagement
Go-to-Market Strategy: Developed and executed comprehensive GTM plans for collectibles launches and platform features, proving consumer willingness to pay for cross-game avatar assets
GROWTH PROCESS
I built PlayerZero's marketing function from scratch, establishing the brand foundation and driving early traction through strategic execution:
Brand Building from Zero: Created the PlayerZero brand in collaboration with the leadership team — positioning, messaging, and visual identity — establishing it as the cornerstone of cross-game digital identity for Web3 and gaming audiences
Marketing Function & Team: Built the complete marketing team structure, bringing in contractors and freelancers to launch quickly, then scaling to full-time hires while providing training and onboarding across the team
Product Marketing & Content: Led product marketing for the avatar platform while establishing PlayerZero's social presence, managing creative teams to produce 3D videos and marketing assets for Twitter and community engagement
Go-to-Market Strategy: Developed and executed comprehensive GTM plans for collectibles launches and platform features, proving consumer willingness to pay for cross-game avatar assets
RESULTS
RESULTS
PlayerZero successfully launched as RPM's first consumer market test, with marketing providing crucial validation and market insights:
Community growth: Helped build 100K+ engaged community members and contributed to 200K+ active users at peak
Revenue validation: Generated six-figure revenue from collectibles, proving consumer demand for avatar collectibles
Partnership management: Secured key relationships with large partners such as Coinbase and OpenSea, representing the brand in strategic discussions
Marketing foundation: Established marketing function, operational processes, and Web3 capabilities for future consumer initiatives
The marketing and brand foundation I helped establish enabled Ready Player Me to successfully test consumer opportunities and build direct community relationships — providing valuable learnings about consumer demand in the evolving digital identity space.
PlayerZero successfully launched as RPM's first consumer market test, with marketing providing crucial validation and market insights:
Community growth: Helped build 100K+ engaged community members and contributed to 200K+ active users at peak
Revenue validation: Generated six-figure revenue from collectibles, proving consumer demand for avatar collectibles
Partnership management: Secured key relationships with large partners such as Coinbase and OpenSea, representing the brand in strategic discussions
Marketing foundation: Established marketing function, operational processes, and Web3 capabilities for future consumer initiatives
The marketing and brand foundation I helped establish enabled Ready Player Me to successfully test consumer opportunities and build direct community relationships — providing valuable learnings about consumer demand in the evolving digital identity space.
RESULTS
PlayerZero successfully launched as RPM's first consumer market test, with marketing providing crucial validation and market insights:
Community growth: Helped build 100K+ engaged community members and contributed to 200K+ active users at peak
Revenue validation: Generated six-figure revenue from collectibles, proving consumer demand for avatar collectibles
Partnership management: Secured key relationships with large partners such as Coinbase and OpenSea, representing the brand in strategic discussions
Marketing foundation: Established marketing function, operational processes, and Web3 capabilities for future consumer initiatives
The marketing and brand foundation I helped establish enabled Ready Player Me to successfully test consumer opportunities and build direct community relationships — providing valuable learnings about consumer demand in the evolving digital identity space.
©2024 MANDRO DESIGN
Go Back To Top
©2025 MARKETING PERSON
Go Back To Top