Cool Cats

Taking a niche web3-native brand mainstream — spanning social growth, presence at Comic Con, global partnerships, and debuting a balloon at Macy's Thanksgiving Day Parade

CLIENT

Cool Cats

CLIENT

Cool Cats

CLIENT

Cool Cats

Role

Head of Marketing & Strategy

Role

Head of Marketing & Strategy

Role

Head of Marketing & Strategy

Service

CMO Leadership, GTM, Community Building, Social Growth

Service

CMO Leadership, GTM, Community Building, Social Growth

Service

CMO Leadership, GTM, Community Building, Social Growth

Green Fern
Green Fern
Green Fern

Context

Context

Context

Cool Cats rose to prominence in 2021 during the NFT boom, hitting $200M+ in trading volume and $20M+ in annual revenue. With 14K active users and 400K+ social followers, the brand had traction — but no internal marketing team, clear strategy, or visibility outside crypto. I joined as Head of Marketing & Strategy to build the function and scale the brand beyond its Web3 roots.

Cool Cats rose to prominence in 2021 during the NFT boom, hitting $200M+ in trading volume and $20M+ in annual revenue. With 14K active users and 400K+ social followers, the brand had traction — but no internal marketing team, clear strategy, or visibility outside crypto. I joined as Head of Marketing & Strategy to build the function and scale the brand beyond its Web3 roots.

Cool Cats rose to prominence in 2021 during the NFT boom, hitting $200M+ in trading volume and $20M+ in annual revenue. With 14K active users and 400K+ social followers, the brand had traction — but no internal marketing team, clear strategy, or visibility outside crypto. I joined as Head of Marketing & Strategy to build the function and scale the brand beyond its Web3 roots.

Opportunity

Opportunity

Opportunity

Growth was stalling as the crypto market declined and NFT demand shrank. The TAM was too narrow — limited to NFT holders. My goal was to reposition Cool Cats for mass appeal, build systems that could scale, and turn IP potential into cultural relevance.

Growth was stalling as the crypto market declined and NFT demand shrank. The TAM was too narrow — limited to NFT holders. My goal was to reposition Cool Cats for mass appeal, build systems that could scale, and turn IP potential into cultural relevance.

Growth was stalling as the crypto market declined and NFT demand shrank. The TAM was too narrow — limited to NFT holders. My goal was to reposition Cool Cats for mass appeal, build systems that could scale, and turn IP potential into cultural relevance.

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