Hi there.
Marketing Person is your full-stack marketing team in a box — strategy, GTM, and execution to take you from “we have a product” to “people actually care.”
CMO leadership and a curated team of specialists to drive growth — without needing a full-time team until you're ready.
MARKETING
PERSON
ready TO level up your marketing?
ready TO level up
your marketing?
If you are...
A founder or exec at a Series A–C startup who’s outgrown founder-led marketing and needs a true marketing function in place to scale
If you are...
A founder or exec at a Series A–C startup who’s outgrown founder-led marketing and needs a true marketing function in place to scale
If you are...
A founder or exec at a Series A–C startup who’s outgrown founder-led marketing and needs a true marketing function in place to scale
and you need...
A plug-and-play, senior-led marketing function that delivers results fast — without long onboarding, oversized teams, or junior hires learning on the job
and you need...
A plug-and-play, senior-led marketing function that delivers results fast — without long onboarding, oversized teams, or junior hires learning on the job
and you need...
A plug-and-play, senior-led marketing function that delivers results fast — without long onboarding, oversized teams, or junior hires learning on the job
then you'll love...
Marketing Person — your CMO-led, full-stack marketing team. I’ll clarify your story, build your funnel, and lead the right specialists to execute, so you can launch and scale without hiring full-time until you’re ready
then you'll love...
Marketing Person — your CMO-led, full-stack marketing team. I’ll clarify your story, build your funnel, and lead the right specialists to execute, so you can launch and scale without hiring full-time until you’re ready
then you'll love...
Marketing Person — your CMO-led, full-stack marketing team. I’ll clarify your story, build your funnel, and lead the right specialists to execute, so you can launch and scale without hiring full-time until you’re ready
Services
From positioning to performance — you'll have marketing support for the entire growth journey, handling everything that happens in between
Services
From positioning to performance — you'll have marketing support for the entire growth journey, handling everything that happens in between
Services
From positioning to performance — you'll have marketing support for the entire growth journey, handling everything that happens in between
POSITIONING, MESSAGING, &
BRAND
FOUNDATION
Clarify what you do, who it’s for, and why it matters.
We’ll define your core value props, target segments, and key messages, then build a brand foundation that feels authentic and works across every touchpoint, from product to fundraising.
Outcome: Positioning that makes sense to customers, investors, and your team; plus a cohesive brand identity that attracts the right people and tells a consistent story everywhere you show up.
—
DEFINE
What this can include:
Competitive landscape and positioning analysis
Messaging frameworks for product, pitch, and marketing
Brand voice, story, and values development
Visual direction and guidelines for consistent execution
POSITIONING, MESSAGING, &
BRAND
FOUNDATION
Clarify what you do, who it’s for, and why it matters.
We’ll define your core value props, target segments, and key messages, then build a brand foundation that feels authentic and works across every touchpoint, from product to fundraising.
Outcome: Positioning that makes sense to customers, investors, and your team; plus a cohesive brand identity that attracts the right people and tells a consistent story everywhere you show up.
—
DEFINE
What this can include:
Competitive landscape and positioning analysis
Messaging frameworks for product, pitch, and marketing
Brand voice, story, and values development
Visual direction and guidelines for consistent execution
POSITIONING, MESSAGING, &
BRAND
FOUNDATION
Clarify what you do, who it’s for, and why it matters.
We’ll define your core value props, target segments, and key messages, then build a brand foundation that feels authentic and works across every touchpoint, from product to fundraising.
Outcome: Positioning that makes sense to customers, investors, and your team; plus a cohesive brand identity that attracts the right people and tells a consistent story everywhere you show up.
—
DEFINE
What this can include:
Competitive landscape and positioning analysis
Messaging frameworks for product, pitch, and marketing
Brand voice, story, and values development
Visual direction and guidelines for consistent execution
GTM & LAUNCH STRATEGY
Plan and ship your next big moment — product, brand, or milestone.
We’ll design a cross‑channel plan for your launch or growth push, orchestrating what needs to happen across owned, earned, and paid channels so nothing falls through the cracks.
Outcome: Launch playbooks that give structure, drive adoption, and generate meaningful market feedback — with every team and channel working together instead of in silos.
—
GROW
What this can include:
Go‑to‑market roadmaps for product and brand launches
Multi‑channel strategy (social, content, PR, SEO, ads, influencers, affiliates)
Messaging and creative plans tailored to your audience
Launch timelines, checklists, and team alignment
GTM & LAUNCH STRATEGY
Plan and ship your next big moment — product, brand, or milestone.
We’ll design a cross‑channel plan for your launch or growth push, orchestrating what needs to happen across owned, earned, and paid channels so nothing falls through the cracks.
Outcome: Launch playbooks that give structure, drive adoption, and generate meaningful market feedback — with every team and channel working together instead of in silos.
—
GROW
What this can include:
Go‑to‑market roadmaps for product and brand launches
Multi‑channel strategy (social, content, PR, SEO, ads, influencers, affiliates)
Messaging and creative plans tailored to your audience
Launch timelines, checklists, and team alignment
GTM & LAUNCH STRATEGY
Plan and ship your next big moment — product, brand, or milestone.
We’ll design a cross‑channel plan for your launch or growth push, orchestrating what needs to happen across owned, earned, and paid channels so nothing falls through the cracks.
Outcome: Launch playbooks that give structure, drive adoption, and generate meaningful market feedback — with every team and channel working together instead of in silos.
—
GROW
What this can include:
Go‑to‑market roadmaps for product and brand launches
Multi‑channel strategy (social, content, PR, SEO, ads, influencers, affiliates)
Messaging and creative plans tailored to your audience
Launch timelines, checklists, and team alignment
CAMPAIGNS & COMMUNITY ACTIVATION
Deliver ideas people actually notice, and build a community that sticks.
From creative campaigns to engaged communities, let's get you to show up in ways that spark conversation, build loyalty, and turn your audience into advocates.
Outcome: Campaigns with creative punch that people share and remember. Communities that fuel word‑of‑mouth, strengthen loyalty, and give you direct insight into your customers.
—
ENGAGE
What this can include:
Campaign creative concepting and execution (social, content, PR, partnerships)
Community growth playbooks and engagement strategies
Platform selection and setup (Discord, forums, IRL activations)
Campaign reporting and creative iteration systems
CAMPAIGNS & COMMUNITY ACTIVATION
Deliver ideas people actually notice, and build a community that sticks.
From creative campaigns to engaged communities, let's get you to show up in ways that spark conversation, build loyalty, and turn your audience into advocates.
Outcome: Campaigns with creative punch that people share and remember. Communities that fuel word‑of‑mouth, strengthen loyalty, and give you direct insight into your customers.
—
ENGAGE
What this can include:
Campaign creative concepting and execution (social, content, PR, partnerships)
Community growth playbooks and engagement strategies
Platform selection and setup (Discord, forums, IRL activations)
Campaign reporting and creative iteration systems
CAMPAIGNS & COMMUNITY ACTIVATION
Deliver ideas people actually notice, and build a community that sticks.
From creative campaigns to engaged communities, let's get you to show up in ways that spark conversation, build loyalty, and turn your audience into advocates.
Outcome: Campaigns with creative punch that people share and remember. Communities that fuel word‑of‑mouth, strengthen loyalty, and give you direct insight into your customers.
—
ENGAGE
What this can include:
Campaign creative concepting and execution (social, content, PR, partnerships)
Community growth playbooks and engagement strategies
Platform selection and setup (Discord, forums, IRL activations)
Campaign reporting and creative iteration systems
ONGOING
MARKETING LEADERSHIP
All your channels, aligned and accountable, without hiring a full‑time CMO until you actually need one.
I’ll oversee your marketing across owned (social, content, email), earned (PR, SEO, partnerships), and paid (ads, influencers, affiliates) — bringing in trusted specialists as needed. Strategies stay aligned, performance tracked, and priorities clear so you can focus on growing your company.
Outcome: A single point of accountability for marketing performance, with coordinated execution and insights you can act on.
—
LEAD
What this can include:
Growth roadmap and KPI development
Ongoing oversight of all channels and campaigns
Performance tracking and regular reporting
Freelancer/agency management and team coordination
ONGOING
MARKETING LEADERSHIP
All your channels, aligned and accountable, without hiring a full‑time CMO until you actually need one.
I’ll oversee your marketing across owned (social, content, email), earned (PR, SEO, partnerships), and paid (ads, influencers, affiliates) — bringing in trusted specialists as needed. Strategies stay aligned, performance tracked, and priorities clear so you can focus on growing your company.
Outcome: A single point of accountability for marketing performance, with coordinated execution and insights you can act on.
—
LEAD
What this can include:
Growth roadmap and KPI development
Ongoing oversight of all channels and campaigns
Performance tracking and regular reporting
Freelancer/agency management and team coordination
ONGOING
MARKETING LEADERSHIP
All your channels, aligned and accountable, without hiring a full‑time CMO until you actually need one.
I’ll oversee your marketing across owned (social, content, email), earned (PR, SEO, partnerships), and paid (ads, influencers, affiliates) — bringing in trusted specialists as needed. Strategies stay aligned, performance tracked, and priorities clear so you can focus on growing your company.
Outcome: A single point of accountability for marketing performance, with coordinated execution and insights you can act on.
—
LEAD
What this can include:
Growth roadmap and KPI development
Ongoing oversight of all channels and campaigns
Performance tracking and regular reporting
Freelancer/agency management and team coordination
BUILDING
FOR SCALE
Make marketing run like a real function — and prepare for what’s next.
We’ll set up the systems, workflows, and team you need to scale beyond the founder stage. When it’s time to raise, we’ll refine your investor narrative and materials so your story lands with clarity and confidence.
Outcome: A smooth‑running marketing function with the right processes, people, and story to support your growth and fundraising goals.
—
SCALE
What this can include:
Marketing ops: workflows, tool stack, and async systems
Hiring plans, job descriptions, and onboarding guides
Investor narrative refinement and pitch deck updates
Training for new marketing hires
BUILDING
FOR SCALE
Make marketing run like a real function — and prepare for what’s next.
We’ll set up the systems, workflows, and team you need to scale beyond the founder stage. When it’s time to raise, we’ll refine your investor narrative and materials so your story lands with clarity and confidence.
Outcome: A smooth‑running marketing function with the right processes, people, and story to support your growth and fundraising goals.
—
SCALE
What this can include:
Marketing ops: workflows, tool stack, and async systems
Hiring plans, job descriptions, and onboarding guides
Investor narrative refinement and pitch deck updates
Training for new marketing hires
BUILDING
FOR SCALE
Make marketing run like a real function — and prepare for what’s next.
We’ll set up the systems, workflows, and team you need to scale beyond the founder stage. When it’s time to raise, we’ll refine your investor narrative and materials so your story lands with clarity and confidence.
Outcome: A smooth‑running marketing function with the right processes, people, and story to support your growth and fundraising goals.
—
SCALE
What this can include:
Marketing ops: workflows, tool stack, and async systems
Hiring plans, job descriptions, and onboarding guides
Investor narrative refinement and pitch deck updates
Training for new marketing hires
meet your
marketing person #1
meet your
marketing person #1
About me
About me
About me
Jaclyn Woo
I’m a senior marketer with over 8 years of experience building growth foundations for early-stage consumer and tech brands. Specifically, I work with founders as their first marketing hire to get things off the ground.
I started in brand strategy consulting at global agencies, then became the first senior marketing hire at several VC-backed startups. I’ve been the marketing person — leading everything from positioning and GTM to content, channels, and team-building — so I know what startups actually need to move.
Along the way, I noticed a pattern: founders needed senior-level marketing expertise and specialist execution, but didn’t have the budget or time to build a full team.
That’s why I created Marketing Person — a fractional, full-stack model where I lead strategy and execution, supported by a curated bench of proven channel specialists — so startups can get to market faster and grow with confidence.
I’m a senior marketer with eight years of experience building growth foundations for early-stage consumer and tech brands. Specifically, I work with founders as their first marketing hire to get things off the ground.
I got my start in brand strategy at global agencies, then became the first senior marketing hire at several VC-backed startups. I've been the marketing person — overseeing everything from positioning and GTM to content, channels, and team-building — so I know what startups actually need to move.
I created Marketing Person as a fractional CMO model for product-focused founders getting ready to launch. I bring strategic thinking with hands-on execution: shaping the plan, making calls, and getting the work done. I don't hand off a roadmap and disappear.
I work closely with founders to figure out what matters most right now — and then bring it to life. I love turning blue-sky ideas into something real.
Fractional Head of Marketing
Ready Player Me (PlayerZero)
2024 - 2025
Head of Marketing & Strategy
Cool Cats
2022 - 2024
Head of Marketing
Gutter Labs
2022
Head of Product & Brand Marketing
Rockwallet (fka Fabriik)
2021 - 2022
Brand Strategy Consultant
Jackman, Prophet
2018-2021
Various Strategy Roles
Canada Pension Plan Investments, Manulife Financial, Holt Renfrew
2013 - 2018
Fractional Head of Marketing
Ready Player Me (PlayerZero)
2024 - 2025
Head of Marketing & Strategy
Cool Cats
2022 - 2024
Head of Marketing
Gutter Labs
2022
Head of Product & Brand Marketing
Rockwallet (fka Fabriik)
2021 - 2022
Brand Strategy Consultant
Jackman, Prophet
2018-2021
Various Strategy Roles
Canada Pension Plan Investments, Manulife Financial, Holt Renfrew
2013 - 2018
Fractional Head of Marketing
Ready Player Me (PlayerZero)
2024 - 2025
Head of Marketing & Strategy
Cool Cats
2022 - 2024
Head of Marketing
Gutter Labs
2022
Head of Product & Brand Marketing
Rockwallet (fka Fabriik)
2021 - 2022
Brand Strategy Consultant
Jackman, Prophet
2018-2021
Various Strategy Roles
Canada Pension Plan Investments, Manulife Financial, Holt Renfrew
2013 - 2018
What People Say
Hear it from founders & start-up execs who have worked with me (and been asked to say nice things)
What People Say
Hear it from founders & start-up execs who have worked with me (and been asked to say nice things)
What People Say
Hear it from founders & start-up execs who have worked with me (and been asked to say nice things)
Jaclyn helped us build and launch our new consumer PlayerZero from scratch. She did an amazing job in creating the PlayerZero brand, successfully completing 3 NFT drops, and scaling the initial community. She also helped us build an internal marketing team for PlayerZero.
Timmu Toke
CEO & Co-Founder, Ready Player Me
Jaclyn just got it. They stepped in, made sense of the chaos, and built a marketing engine from scratch while pushing our biggest brand moments like the Macy's Parade. Jaclyn puts in 110% and I couldn't have asked for a better partner at that stage of the company.
Clon
CEO & Co-Founder, Cool Cats
Jaclyn was an invaluable asset to our tech-startup, elevating our team with her depth of marketing expertise and unwavering professionalism. She co-developed our global marketing strategy—guiding the transition of the Cool Cats brand from a purely web3 focus to mass-market appeal—and presented comprehensive strategic plans to our board.
Ross Mason
COO, Crosshair Solutions & Cool Cats
Jaclyn made a real impact on our marketing team. She took half-baked ideas and turned them into thoughtful, well-executed campaigns. She had a great sense of what needed to get done and just made it happen. Super dependable, easy to work with, and made everyone’s job easier - anyone who gets to work with her is lucky to have her.
Eric Hornick
Founder & Partner, LawTask
Jaclyn helped us build and launch our new consumer PlayerZero from scratch. She did an amazing job in creating the PlayerZero brand, successfully completing 3 NFT drops, and scaling the initial community. She also helped us build an internal marketing team for PlayerZero.
Timmu Toke
CEO & Co-Founder, Ready Player Me
Jaclyn just got it. They stepped in, made sense of the chaos, and built a marketing engine from scratch while pushing our biggest brand moments like the Macy's Parade. Jaclyn puts in 110% and I couldn't have asked for a better partner at that stage of the company.
Clon
CEO & Co-Founder, Cool Cats
Jaclyn was an invaluable asset to our tech-startup, elevating our team with her depth of marketing expertise and unwavering professionalism. She co-developed our global marketing strategy—guiding the transition of the Cool Cats brand from a purely web3 focus to mass-market appeal—and presented comprehensive strategic plans to our board.
Ross Mason
COO, Crosshair Solutions & Cool Cats
Jaclyn made a real impact on our marketing team. She took half-baked ideas and turned them into thoughtful, well-executed campaigns. She had a great sense of what needed to get done and just made it happen. Super dependable, easy to work with, and made everyone’s job easier - anyone who gets to work with her is lucky to have her.
Eric Hornick
Founder & Partner, LawTask
Jaclyn helped us build and launch our new consumer PlayerZero from scratch. She did an amazing job in creating the PlayerZero brand, successfully completing 3 NFT drops, and scaling the initial community. She also helped us build an internal marketing team for PlayerZero.
Timmu Toke
CEO & Co-Founder, Ready Player Me
Jaclyn just got it. They stepped in, made sense of the chaos, and built a marketing engine from scratch while pushing our biggest brand moments like the Macy's Parade. Jaclyn puts in 110% and I couldn't have asked for a better partner at that stage of the company.
Clon
CEO & Co-Founder, Cool Cats
Jaclyn was an invaluable asset to our tech-startup, elevating our team with her depth of marketing expertise and unwavering professionalism. She co-developed our global marketing strategy—guiding the transition of the Cool Cats brand from a purely web3 focus to mass-market appeal—and presented comprehensive strategic plans to our board.
Ross Mason
COO, Crosshair Solutions & Cool Cats
Jaclyn made a real impact on our marketing team. She took half-baked ideas and turned them into thoughtful, well-executed campaigns. She had a great sense of what needed to get done and just made it happen. Super dependable, easy to work with, and made everyone’s job easier - anyone who gets to work with her is lucky to have her.
Eric Hornick
Founder & Partner, LawTask
Jaclyn helped us build and launch our new consumer PlayerZero from scratch. She did an amazing job in creating the PlayerZero brand, successfully completing 3 NFT drops, and scaling the initial community. She also helped us build an internal marketing team for PlayerZero.
Timmu Toke
CEO & Co-Founder, Ready Player Me
Jaclyn just got it. They stepped in, made sense of the chaos, and built a marketing engine from scratch while pushing our biggest brand moments like the Macy's Parade. Jaclyn puts in 110% and I couldn't have asked for a better partner at that stage of the company.
Clon
CEO & Co-Founder, Cool Cats
Jaclyn was an invaluable asset to our tech-startup, elevating our team with her depth of marketing expertise and unwavering professionalism. She co-developed our global marketing strategy—guiding the transition of the Cool Cats brand from a purely web3 focus to mass-market appeal—and presented comprehensive strategic plans to our board.
Ross Mason
COO, Crosshair Solutions & Cool Cats
Jaclyn made a real impact on our marketing team. She took half-baked ideas and turned them into thoughtful, well-executed campaigns. She had a great sense of what needed to get done and just made it happen. Super dependable, easy to work with, and made everyone’s job easier - anyone who gets to work with her is lucky to have her.
Eric Hornick
Founder & Partner, LawTask
Jaclyn helped us build and launch our new consumer PlayerZero from scratch. She did an amazing job in creating the PlayerZero brand, successfully completing 3 NFT drops, and scaling the initial community. She also helped us build an internal marketing team for PlayerZero.
Timmu Toke
CEO & Co-Founder, Ready Player Me
Jaclyn just got it. They stepped in, made sense of the chaos, and built a marketing engine from scratch while pushing our biggest brand moments like the Macy's Parade. Jaclyn puts in 110% and I couldn't have asked for a better partner at that stage of the company.
Clon
CEO & Co-Founder, Cool Cats
Jaclyn was an invaluable asset to our tech-startup, elevating our team with her depth of marketing expertise and unwavering professionalism. She co-developed our global marketing strategy—guiding the transition of the Cool Cats brand from a purely web3 focus to mass-market appeal—and presented comprehensive strategic plans to our board.
Ross Mason
COO, Crosshair Solutions & Cool Cats
Jaclyn made a real impact on our marketing team. She took half-baked ideas and turned them into thoughtful, well-executed campaigns. She had a great sense of what needed to get done and just made it happen. Super dependable, easy to work with, and made everyone’s job easier - anyone who gets to work with her is lucky to have her.
Eric Hornick
Founder & Partner, LawTask
Jaclyn helped us build and launch our new consumer PlayerZero from scratch. She did an amazing job in creating the PlayerZero brand, successfully completing 3 NFT drops, and scaling the initial community. She also helped us build an internal marketing team for PlayerZero.
Timmu Toke
CEO & Co-Founder, Ready Player Me
Jaclyn just got it. They stepped in, made sense of the chaos, and built a marketing engine from scratch while pushing our biggest brand moments like the Macy's Parade. Jaclyn puts in 110% and I couldn't have asked for a better partner at that stage of the company.
Clon
CEO & Co-Founder, Cool Cats
Jaclyn was an invaluable asset to our tech-startup, elevating our team with her depth of marketing expertise and unwavering professionalism. She co-developed our global marketing strategy—guiding the transition of the Cool Cats brand from a purely web3 focus to mass-market appeal—and presented comprehensive strategic plans to our board.
Ross Mason
COO, Crosshair Solutions & Cool Cats
Jaclyn made a real impact on our marketing team. She took half-baked ideas and turned them into thoughtful, well-executed campaigns. She had a great sense of what needed to get done and just made it happen. Super dependable, easy to work with, and made everyone’s job easier - anyone who gets to work with her is lucky to have her.
Eric Hornick
Founder & Partner, LawTask
Jaclyn helped us build and launch our new consumer PlayerZero from scratch. She did an amazing job in creating the PlayerZero brand, successfully completing 3 NFT drops, and scaling the initial community. She also helped us build an internal marketing team for PlayerZero.
Timmu Toke
CEO & Co-Founder, Ready Player Me
Jaclyn just got it. They stepped in, made sense of the chaos, and built a marketing engine from scratch while pushing our biggest brand moments like the Macy's Parade. Jaclyn puts in 110% and I couldn't have asked for a better partner at that stage of the company.
Clon
CEO & Co-Founder, Cool Cats
Jaclyn was an invaluable asset to our tech-startup, elevating our team with her depth of marketing expertise and unwavering professionalism. She co-developed our global marketing strategy—guiding the transition of the Cool Cats brand from a purely web3 focus to mass-market appeal—and presented comprehensive strategic plans to our board.
Ross Mason
COO, Crosshair Solutions & Cool Cats
Jaclyn made a real impact on our marketing team. She took half-baked ideas and turned them into thoughtful, well-executed campaigns. She had a great sense of what needed to get done and just made it happen. Super dependable, easy to work with, and made everyone’s job easier - anyone who gets to work with her is lucky to have her.
Eric Hornick
Founder & Partner, LawTask
Jaclyn helped us build and launch our new consumer PlayerZero from scratch. She did an amazing job in creating the PlayerZero brand, successfully completing 3 NFT drops, and scaling the initial community. She also helped us build an internal marketing team for PlayerZero.
Timmu Toke
CEO & Co-Founder, Ready Player Me
Jaclyn just got it. They stepped in, made sense of the chaos, and built a marketing engine from scratch while pushing our biggest brand moments like the Macy's Parade. Jaclyn puts in 110% and I couldn't have asked for a better partner at that stage of the company.
Clon
CEO & Co-Founder, Cool Cats
Jaclyn was an invaluable asset to our tech-startup, elevating our team with her depth of marketing expertise and unwavering professionalism. She co-developed our global marketing strategy—guiding the transition of the Cool Cats brand from a purely web3 focus to mass-market appeal—and presented comprehensive strategic plans to our board.
Ross Mason
COO, Crosshair Solutions & Cool Cats
Jaclyn made a real impact on our marketing team. She took half-baked ideas and turned them into thoughtful, well-executed campaigns. She had a great sense of what needed to get done and just made it happen. Super dependable, easy to work with, and made everyone’s job easier - anyone who gets to work with her is lucky to have her.
Eric Hornick
Founder & Partner, LawTask